NOBO AUTOMOTIVE starts production of seats for BMW in GARBE PARK České Budějovice

The next part of the blog is devoted to the ceremony of the first column erection ceremony on Thursday 16 May 2024, which took place in Boršov nad Vltavou, at the site of the new hall, attended and addressed by representatives of the Chinese and Czech representatives of NOBO AUTOMOTIVE, together with representatives of GARBE, CBRE, BMW and local politicians.

GARBE, a specialist in logistics and industrial real estate in Central and Eastern Europe, starts construction of the fifth hall in GARBE PARK České Budějovice. The new tenant will be NOBO AUTOMOTIVE, a premium supplier of interiors, exteriors, seats and auto electronics. In České Budějovice, NOBO AUTOMOTIVE will produce seat sets for premium BMW cars, including selected key components. This is the largest lease of industrial space concluded in the first quarter of 2024, covering nearly 30,000 sqm, brokered by CBRE.

Manfred Zhuang, CEO NOBO Group, in his speech he mentioned, "The establishment of the Czech plant is a significant milestone in the international business development of NOBO AUTOMOTIVE and opens up a new opportunity for profitable cooperation with the Czech Republic. Regardless of the geographical distance between the two countries, boosting economic development and promoting innovation is a common goal, especially as both countries have huge potential in the automotive industry."

Cited by Robert Maška , General Manager NOBO AUTOMOTIVE SYSTEMS CZECH REPUBLIC s.r.o.who said: " The first imaginary brand on the map of Europe for NOBO, which is represented by the new location in České Budejovice, is a very complex project of seat production, which is unique in the Czech Republic. We do not plan to be just another assembly plant, but a manufacturing plant that will produce the individual parts of this premium product in addition to assembling the seats, thus creating added value. The main priority will be to assemble the right team of employees who will form an important basis for the successful achievement of the various milestones of the project and will participate in the growth of the new company."

David Havelec, HR Manager of NOBO AUTOMOTIVE SYSTEMS CZECH REPUBLIC s.r.o., he said: We currently have approximately 30 open positions that we want to fill by the end of 2024 with a target of 500+ employees by the end of 2026/2027. Our intention is to have well-paid specialists who will be given the space to self-actualize and develop within a competent organization that understands that great employees are the key to success!

Martin Polák, GARBE's Director for Eastern and Central Europe, said: "The attractiveness of our GARBE Park in České Budějovice is underlined by the start of construction of the fifth hall within one year. The location of the Park, its technological background and accessibility is an advantage for tenants connected to companies in Germany. The hall therefore also met the requirements for the lease of NOBO AUTOMOTIVE, which will have the hall at its disposal from December 2024."

Speaking for the politicians on stage was Mayor of Boršov nad Vltavou, Mgr. Jan Zemanwho said: "Our Chinese friends are bringing business to us, they will produce seats for iconic German BMW cars in the Czech Republic. It seems paradoxical - the Chinese are making car seats for the Germans in the Czech Republic, but that's not the case at all. On the contrary, it is total pragmatism that has the power to sharpen the spikes of discord between nations and states."

Jan Hřivnacký, Head of Industrial Leasing at CBRE, comments: "This transaction confirms the growing interest of foreign investors in the South Bohemian Region. We clearly perceive that the region is being considered by more and more companies entering the Czech market for the first time. Specifically, Nobo Automotive has leased one entire hall: 26,550 sqm will be used for production and another almost 3,000 sqm as office space. We represented the company from the selection of a suitable location through the negotiation of lease terms and the signing of the lease agreement. CBRE's project management team is now actively involved in the construction of the hall, overseeing the quality of the work and ensuring that all the requirements of Nobo Automotive's production technology are met."

Video from the event is available here https://www.youtube.com/watch?v=aTSnJoQs0nM

Dehui Zhang - Chariman of the Board of NOBO Group - NOBO's top executive introduced the event with his speech

Harsten KESS - Head of Purchasing (Seat), BMW

Management of NOBO AUTOMOTIVE together with representatives of the Embassy of the People's Republic of China

joint signing of the column by representatives of BMW and representatives of the management of NOBO AUTOMOTIVE

ceremonial signing of the column of the new production hall by all guests

Common photo of all participants of the event

The event was also attended by the Mayor of České Budějovice doc. Dr. Ing. Dagmar Škodová Parmová

David Havelec

HR Manager in Nobo Automotive Czech Republic

22 May 2024